As a freelancer or entrepreneur, you know that having an effective and engaging website is crucial to your success. A good website can help you reach more people and increase your sales, while a poorly designed one can drive away potential customers. That’s why it’s so important to design your site with the right principles in mind. Here are five golden rules of web designing that will help you build an attractive and effective website.
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Rule #1: Think Mobile First
With more than half of all internet traffic now coming from mobile devices, it’s essential that your website is optimized for mobile use. This means making sure all elements are clearly visible on smaller screens, minimizing the need for scrolling or zooming in on content. It also involves ensuring buttons and links are easy to click on without accidentally activating other elements such as drop-down menus or pop-ups. Finally, make sure text is readable by using larger font sizes and avoiding small images as these can be difficult to make out on smartphones and tablets.
Rule #2: Optimize for Search Engines
Search engine optimization (SEO) is key when it comes to ranking well in search results. To optimize for SEO, start by researching keywords related to your industry or product/service offering — then incorporate these into page titles, headings, meta descriptions, content body copy etc., so search engines can easily recognize what your site is about (and thus rank it higher). Additionally, include internal links throughout your site — not just within blog posts but also in the navigation menu — which will help crawlers understand how different pages fit together. Finally, create unique descriptions for each page—no duplicate content!
Rule #3: Make Your Content Easy to Scan
People don’t have time to read every single word on a web page; instead they tend to quickly scan through the text looking for relevant information or answers to their queries. That’s why it’s important to break up content into smaller chunks using headings subheadings and bulleted lists where possible — making it much easier (and more enjoyable) to take in information at a glance. You should also think carefully about the structure of each page; breaking up sections with plenty of white space helps make them look less intimidating while highlighting important points via bolded words draws attention towards key messages that readers may want to take note of.
Rule #4: Create an Easy Pathway Through Your Site
Navigation plays a big part when it comes to user experience (UX). If visitors can't easily find what they're looking for then they won't stay on your site long — resulting in high bounce rates and low conversions. That's why having clear pathways between pages is essential; this could mean including links within copy or adding buttons at the end of articles that direct readers towards related topics e.g., 'Learn More About Product X'. Additionally consider including a search bar if there's lots of content onsite or investing in a mega menu if there are multiple pathways available; by doing this users won't have any trouble finding their way around your site quickly!
Rule #5: Keep Testing & Tweaking
It's essential that you keep testing and tweaking your website after launch; even if everything looks great initially there may still be some areas where improvements can be made over time (e.g., increasing loading speed). Regularly check analytics data too; this way you'll be able to see which pages are working well and which could do with further optimisation (e..g reducing file size). Remember though that changes don't always need drastic alterations — sometimes simply adjusting colors or fonts may be enough!
Conclusion on the five golden rules
We hope this article has given you some useful guidelines when designing websites as a freelancer or entrepreneur! Keep these five golden rules of web designing in mind when creating websites; think mobile first, optimize for search engines, make content easy to scan create an easy pathway through your site and keep testing & tweaking — by following these steps you should be able to build beautiful yet functional websites faster than ever before!