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What are the 3 principles of good web design?


As a freelancer or entrepreneur today, it’s more important than ever to have a professional and aesthetically pleasing website. But designing an effective website doesn't just come down to your creative vision; there are certain principles of good web design that you should keep in mind if you want to create a successful site.

In this blog post, we'll discuss the three principles of good web design: usability, accessibility, and visual hierarchy. We'll explain why these principles are so important for creating a great user experience and offer some tips on how you can incorporate them into your own website.


Usability is one of the most important principles of good web design. It refers to how easy it is for users to navigate your website and find the information they need. To make sure your website is as user-friendly as possible, consider the following tips:

  • Make sure all pages are easily accessible with clear navigation menus
  • Create an intuitive search function
  • Use descriptive anchor text for links
  • Keep page URLs short and memorable
  • Test out various browsers and devices to ensure compatibility
  • Provide contact information on every page


Accessibility is another key principle of good web design. This refers to making sure that your website can be used by people with disabilities or impairments. To make sure your site meets accessibility standards, consider the following:

  • Ensure that all images have alt tags describing their content
  • Provide captions (or transcripts) for videos and audio files
  • Make sure all color combinations provide adequate contrast between text and background colors
  • Use fonts that are easy to read (e.g., sans serif fonts like Arial)

Visual Hierarchy

The final principle of good web design is visual hierarchy, which refers to the way in which elements on a page are arranged relative to each other in order of importance. This helps draw attention to certain aspects of your page while de-emphasizing others. A few tips for creating effective visual hierarchy include:

  • Using size, color, font weight, whitespace, etc., to draw attention to certain elements (e.g., larger buttons/text)
  • Grouping related items together (e.g., product categories) - Placing the most important elements “above the fold”—that is, at the top of each page • Utilizing grids or columns for organizing content into sections • Using clear headings or labels on each section/page

Conclusion on good web design

Creating an effective website requires more than just creativity; it also requires understanding the principles of good web design like usability, accessibility, and visual hierarchy. Incorporating these principles into your site will help create a better user experience while making your site easier to navigate and understand. By following these guidelines when designing or updating your website, you can ensure that visitors will have no trouble finding what they're looking for —and stay longer!