As a shopify store owner or marketer, you know that one of the most important parts of running an online business is getting people to visit your website. But once they’re there, what happens next? How do you turn those visitors into paying customers? That’s where website conversion rates come in.
Website conversion rate is the percentage of visitors who take the desired action on your site, such as making a purchase or signing up for a newsletter. Understanding and optimizing your website conversion rate is key to increasing revenue and growing your business.
Table of Contents
- What Is A Good Website Conversion Rate?
- How To Improve Your Website Conversion Rates
- 1. Make sure all elements on the page work correctly
- 2. Use clear calls-to-action (CTAs)
- 3. Offer discounts and promotions
- 4. Optimize your checkout process
- 5. Use customer reviews
- Conclusion on good website conversion rates
What Is A Good Website Conversion Rate?
The average website conversion rate is between 2-3%. This means that out of 100 visitors to your site, only two to three will take some kind of action that benefits your business—such as purchasing an item, subscribing to a newsletter, downloading an ebook, etc. However, this varies depending on industry and other factors. Some websites have higher or lower conversion rates than others, so it’s important to understand how this metric works and how you can improve it for your own business.
How To Improve Your Website Conversion Rates
There are several strategies that you can use to improve your website conversion rate. Here are just a few:
1. Make sure all elements on the page work correctly
A broken link or slow loading time can stop potential customers from taking action on your site. Test everything regularly to make sure it works properly.
2. Use clear calls-to-action (CTAs)
CTAs should be placed prominently throughout the page and contain concise but persuasive language that encourages users to take action.
3. Offer discounts and promotions
Discounts and promotions are great ways to encourage people to convert. Consider offering discounts for first-time customers or loyalty programs for repeat customers.
4. Optimize your checkout process
The checkout process should be as quick and simple as possible—no one wants to fill out long forms or wait around for pages to load! Keep it short and sweet so people don’t get frustrated during the checkout process and abandon their cart before completing their purchase.
5. Use customer reviews
Customer reviews are great social proof that help build trust in your brand and products—which can lead more people converting after reading them! Try adding customer review sections on product pages or featuring testimonials on the homepage or other pages on the site.
Conclusion on good website conversion rates
Improving website conversion rates takes time, effort and testing—but it can pay off in dividends if done correctly! Taking steps like optimizing the checkout process, using clear calls-to-action, offering discounts/promotions, using customer reviews/testimonials are all great ways to increase conversions over time. With some patience and experimentation—plus keeping track of what works best with measuring tools like Google Analytics—you may find yourself with a much higher website conversion rate than when you started!