In today's competitive digital landscape, it's critical for businesses to optimize their customer experience (CX). Poor CX can lead to customer frustration and a decrease in conversions, but having the right elements in place can help ensure that visitors to your website have the best possible experience. One such element is your website’s phone number. This small but important detail can be a major factor in helping customers find the information they need and convert into paying customers. Let’s take a look at the best practices for including a phone number on your website from the perspective of conversion rate optimization (CRO).
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What is CRO?
Conversion Rate Optimization (CRO) is the practice of optimizing website elements to make them as effective as possible for converting visitors into customers. It involves analyzing user behavior, understanding customer journeys and making adjustments to improve overall performance. The goal of CRO is to increase customer satisfaction while also increasing conversion rates — i.e., how many people take an action on a page (like buying something or signing up for an email list) compared with the total number of people who visit that page.
Why should I include my phone number on my ecommerce site? Having a prominent phone number clearly visible on your ecommerce site can be beneficial for both you and your customers. On one hand, it gives potential customers an easy way to get in touch if they are having any issues with their purchase or just want additional information before making a purchase decision. On the other hand, including contact details on your website helps build trust and adds credibility—customers will be more likely to complete their purchase if they know that there is someone available to answer any questions or concerns they may have.
Tips for Including Your Phone Number On Your Website Now that you know why it’s important to include your phone number on your website, here are some tips for making sure you do so in an effective way:
Make sure that your contact information is prominently displayed
You want to make sure that your contact details are clear and easy to find by visitors; having them tucked away somewhere out of sight won’t do much good! Consider placing them at either the top or bottom of each page so they are readily available no matter where visitors land on your site.
Use click-to-call functionality
Many mobile users prefer being able to click directly on a phone number link instead of typing it out manually. So make sure you include this feature in addition to listing out the digits themselves — this will make it even easier for potential customers to get in touch with you when needed!
Have multiple contact options available
Not everyone prefers calling over other methods of communication—and some might not even have access to phones at all times. To ensure maximum customer satisfaction, consider providing alternative methods like email addresses or live chats so customers have more ways of reaching out when necessary.
Conclusion on website phone number best practices
Having an accessible phone number visible on your ecommerce website is one key element that can help boost conversions and create more satisfied customers over time. Just remember these best practices when displaying yours—it could make all the difference!