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How Would You Determine The Mobile eCommerce Conversion Rate


Conversion rate is a measure of how many visitors to your ecommerce store actually complete their purchase. It’s an important metric when it comes to understanding how successful your site is at converting visitors into customers. Monitoring and optimizing for conversion rate can lead to increased sales, improved customer satisfaction, and greater profitability for your business.

But what about mobile ecommerce? With the rise of mobile usage in recent years, it’s become increasingly important to track and optimize the performance of your mobile ecommerce store as well. So how would you go about determining the mobile ecommerce conversion rate? Let’s take a look!

What factors affect Mobile Ecommerce Conversion Rates?

There are a few key factors that can have an effect on your mobile ecommerce conversion rates:

User experience

You want to make sure that users have a positive experience while browsing or shopping on your site from their mobile device. This includes having a website that is optimized for mobile devices (responsive design) and fast loading times. Ensure that any checkout process is quick, easy and secure so customers don’t abandon the purchase at the last minute.

Mobile Optimized Content

Make sure content is formatted correctly so it looks great on any device, whether it’s a desktop computer or a smartphone. High quality images and videos should also be used whenever possible as they can help to draw people in and give them a better idea of what they are buying.

Targeted Ads & Promotions

Targeted ads and promotions can be used to draw attention to specific products or services offered by your company – this could be anything from discounts or free shipping offers, to special promotions for new customers. By targeting specific audiences with these ads, you can increase conversions from those audiences who are more likely to buy.

How To Calculate The Mobile Ecommerce Conversion Rate?

Once you have taken steps to improve user experience, optimize content for mobile devices and target specific audience segments with ads/promotions, you can begin tracking the performance of your mobile ecommerce store with analytics tools such as Google Analytics or Hotjar (among others). With these tools you will be able to see how many people visit your site from their phone versus other devices such as desktop computers - this will give you an idea of how popular your store is on mobile devices compared with other platforms. You will also be able to see which pages people view most often on their phones as well as which pages they convert on (i.e., complete purchases). From here you can calculate the average conversion rate by dividing the number of conversions by total visits: Conversions/Visits = Conversion Rate %

For example if 1,000 people visited your site from their phone over the course of one month but only 100 converted into paying customers then the conversion rate would be 10%: 100/1000 = 10%. This means that 10 out of every 100 visitors ended up making a purchase from their phone – not bad! But there is always room for improvement – let’s look at some strategies for increasing this figure next…

How To Increase Your Mobile Ecommerce Conversion Rate?

In order to increase conversions from mobile users there are various strategies you can use:

Optimize User Experience

As mentioned earlier, ensuring that users have a positive experience when browsing or shopping on your site will go far in improving conversions from both desktop computers and phones alike. Make sure responsive design features are enabled across all pages so that content adjusts correctly according to different screen sizes; reduce page load times; ensure checkout processes are quick & secure; include high quality images/videos whenever possible; create product descriptions & reviews etc… All these small changes add up over time and contribute towards creating an enjoyable user experience which in turn leads to higher conversions.

Promotions & Ads

Targeting certain segments with promotional offers & ads tailored towards them has been proven time & again throughout digital marketing history – so take advantage of this technique! Create targeted campaigns offering discounts; special offers; newsletters etc…

A/B Testing

Use A/B testing methods like split URL testing or multivariate testing (among others) in order test different versions against each other until you find one which performs best in terms of increasing conversions among visitors who access via their phone device(s). This allows you make data driven decisions based on accurate results rather than guesswork – leading ultimately towards higher profits over time!

Conclusion on how to optimize your mobile ecommerce store

Optimizing the performance of your online store across multiple platforms is essential if you want to succeed in today's competitive digital landscape – but getting started doesn't have to be complicated! By following best practices around user experience optimization; targeted promotions & ads techniques; A/B testing methods etc.. you stand better chance at achieving success than if you simply guess what might work without any data gathering involved first! We hope this article has been helpful demystifying some aspects around calculating & increasing conversion rates pertaining specifically