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How to Test Your Shopify Store if it's Optimized for Conversions
- Darjan Hren
As an ecommerce store owner, designer, or marketer, you know that it’s not enough to have a beautiful website; you need to make sure your Shopify store is optimized for conversions in order to make the most of your efforts. Testing is one of the most effective ways to ensure that your store is performing as efficiently and effectively as possible. By testing different elements of your site, you can identify opportunities for improvement and optimize your store for maximum success.
Table of Contents
Why Should You Test Your Shopify Store?
There are several reasons why you should test your Shopify store. First, it helps you understand how users interact with different elements of your site and provides insights about which features work best. For example, testing two different versions of a product page can help you determine which design elements are more likely to lead to conversions. Secondly, testing allows you to identify any potential issues on your site so that they can be fixed quickly before they become a major problem. Finally, testing improves user experience by making sure that visitors have a positive experience when using your shop – this could mean anything from being able to find what they are looking for quickly and easily or having access to helpful customer service representatives when needed.
What Should You Test?
When it comes to optimizing your Shopify store for conversions, there are several elements that should be tested:
- Navigation – Make sure visitors can find what they’re looking for quickly and easily by testing navigation menus and organization structures.
- Product Pages – Product pages are often the first step in a customer’s journey towards making a purchase so it’s important that these pages are well-designed and optimized for conversions. Test out different designs including visuals (images & videos) and copy (headlines & descriptions) to see which combination works best for customers.
- Shopping Cart – The shopping cart is where customers go before committing to their purchase so it’s important that this page is fully optimized in order to maximize conversions. Test out different checkout options (express checkout vs regular checkout) as well as payment options (credit card vs PayPal) in order to find the right mix of convenience and security.
- Customer Service – Good customer service means happy customers who come back time and time again! So it’s important to test out different customer service strategies such as live chat support or telephone support in order to give customers the best possible experience when using your shop.
- A/B Testing - A/B testing involves comparing two variations of a web page against each other in order see which one performs better when optimized for certain goals such as click-through rates or conversions rates etc.. This type of testing can be used across all areas mentioned above in order to determine which variation works better with visitors.
How Can You Test Your Shopify Store?
Testing different elements on your Shopify store doesn’t have be difficult! There are plenty of tools available that make it easy and efficient for users at all levels – from beginners who might not be familiar with coding languages, through experienced developers who want more advanced features such as split testing capabilities or deep analytics insights into user behaviour on their sites . Here some tools we recommend:
Google Analytics Experiments – Google Analytics Experiments let you create tests between two versions of a web page without needing any additional code or complicated setup processes1 . All experiments run simultaneously so results will appear almost immediately after setting up the experiment allowing you get fast feedback on design changes made on pages across various devices2 .
Optimizely – Optimizely is another great tool if you’re looking for an easy-to-use visual editor plus robust analytics insights into user behavior on specific pages3 . It also gives users access split-testing capabilities allowing them test different variations head-to-head against each other 4 .
VWO – VWO (Visual Website Optimizer) offers users both powerful visual editing capabilities plus advanced analytics features such as heatmaps showing where users tend click most frequently 5 . It also integrates closely with popular email marketing platforms such as MailChimp or HubSpot giving marketers an even deeper level insight into how their campaigns perform over time 6 .
Conclusion on how to test your shopify store
Testing is essential if you want maximize the performance of your Shopify store! By understanding how users interact with various aspects of the site—from navigation through product pages all the way down checkout—you can identify any potential issues and make improvements accordingly leading higher conversion rates over time! There are many tools available at various price points meaning there’s something suitable regardless budget size - so start experimenting today!