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How to AB Test on Shopify for Higher Conversions


When it comes to running an ecommerce store, it's crucial to ensure that your website is optimized for maximum conversions. After all, if you can't get visitors to take the desired action on your site – whether that be making a purchase or signing up for a newsletter – then it won't matter how much traffic you bring in. That's why A/B testing, also known as split testing, is so important. It allows you to test different versions of a page or feature against each other and measure which one performs better with your target audience.

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What is A/B Testing?

A/B testing (or split testing) is the process of comparing two versions of a web page, app or feature to determine which one performs better with users. This is done by randomly showing different versions of the page (A and B) to half of the visitors and then measuring how they respond in terms of actions taken such as clicking through to another page, signing up for an email list or making a purchase. The version that yields the highest conversion rate is considered the "winner" and should be used going forward.

A/B testing on Shopify

When it comes to A/B testing on Shopify ecommerce stores, there are several areas you should focus on in order to optimize conversions:

  • Product pages: Test features like product images, descriptions and price points to see what works best for driving sales
  • Checkout process: Test elements such as payment options or delivery timescales
  • Landing pages: Test headlines, call-to-action buttons and copywriting

How To Perform An A/B Test On Shopify

1. Identify Your Goal

Before beginning any A/B test, make sure that you have clearly defined goals in mind – otherwise you'll have no way of knowing if your tests are successful or not. For example, do you want more people clicking through from your homepage? Or do you want more people completing their purchases? Having well thought out objectives will help guide your decisions throughout the entire process.

2. Choose Your Variables

Once you've identified your goal(s), decide what variables you will test against one another (e.g., headline text, button colors etc.). Make sure that only one variable changes between both versions; otherwise it may be difficult to draw any meaningful conclusions from the results!

3. Set Up Your Tests

Now that you know what resources need tweaking in order to achieve your desired outcome(s), set up two versions using Shopify's built-in tools - either using Liquid code within themes or by using apps from their App Store - and then configure them according to which variable(s) are being tested against each other (e.g., change font sizes). It's important here that each new variable included only exists within one version so that there is little doubt about which element drove the success when results come in!

4. Analyze Performance Data & Draw Conclusions

After running both versions simultaneously over a period of time (typically 1–2 weeks depending on traffic levels), take note of which version resulted in more conversions and analyze why this might have been – was it due to font size changing? Color schemes? Landing page layout? Knowing this information can help inform future decision making when designing pages for maximum effectiveness!

5. Implement Winning Version & Repeat Process

Finally, implement whatever changes yielded positive results across all relevant pages based off their performance data collected during previous tests - rinse & repeat steps until desired outcome(s) are achieved!

Conclusion on A/B testing on Shopify

In conclusion, A/B testing has become an essential part of running any successful ecommerce store today - without proper optimization through this methodologies success can often seem elusive but with enough diligence & determination these goals can be reached quickly & easily! Remember always keep track of which version performed best & use those insights into future decisions when creating websites for maximum efficiency; don’t forget too keep repeating this process ad infinitum until desired outcomes are reached! Good luck & happy experimenting!