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Ecommerce Navigation UX: How to Get it Right
- Darjan Hren
Navigation is one of the most important parts of a successful ecommerce website design. The wrong navigation can lead to visitors getting lost or frustrated, while good navigation encourages visitors to explore more pages on your site. As a store owner or marketer, it’s essential to get your navigation UX right if you want to maximise sales and conversions.
Table of Contents
What is Navigation UX?
Navigation UX (or user experience) is all about creating an easy-to-navigate experience for visitors on your website. It encompasses everything from how menus are laid out, how many clicks it takes to get a customer to the checkout page, and even how categories are labelled. All of these elements help create an intuitive experience that makes customers feel confident they’ll find what they’re looking for.
Why Is It Important?
When done well, navigation UX can have a huge positive impact on your business. A study by Google found that businesses saw up to 35% revenue growth when they focused on improving their navigation experience for customers. In addition, by making sure your navigation UX is up-to-date and easy-to-use, you can reduce confusion for shoppers and minimise customer service costs.
How To Get Your Navigation UX Right
Now that we know why good navigation UX is so important, let's take a look at some tips for getting it right:
1. Keep Menus Simple
When designing menus, always keep them simple and easy-to-follow. Stick with shorter words and phrases in the menu items so customers understand what each link will do when clicked on. For example, “Shop Now” instead of “Browse our Products” or “Log In/Sign Up" rather than “Create Account/Login". Also consider using icons next to certain menu items such as a shopping cart icon next to "Shop Now" or bell icon next to "Notifications".
2. Use Descriptive Labels
It's also useful if you use descriptive labels for each item in the menu - this will help customers quickly identify what each link does without having to click through each page individually. For example, if you offer multiple payment options then labelling them clearly (e.g: "PayPal", "Visa", etc.) could be helpful too!
3 Utilise Search Functionality
Adding search functionality into your navigation bar can make finding products much easier for customers - especially those who know exactly what they're looking for but don't have time (or patience!) to browse through every category first before finding it. You should also consider adding auto-complete features which suggest related searches as customers type in their keyword queries - this could increase conversion rates significantly!
4 Test Your Navigation On Mobile Devices
Finally, it's important not forget about mobile users when designing your website's navigation bar! With more people using their smartphones and tablets than ever before, it's essential that you test the mobile version of your site's navigational structure thoroughly to ensure it works correctly across all devices. This could include making sure menu items display correctly on different screen sizes or adjusting font sizes accordingly so they're readable without zooming in on the page.
Conclusion on ecommerce navigation UX
In conclusion, getting your ecommerce website's navigation UX right should be one of your top priorities as an online store owner or marketer – not only because it'll make shopping easier for customers but also because it can have huge impacts on revenue growth too! Remembering our four key points – keeping menus simple; using descriptive labels; utilising search functionality; testing on mobile – will help ensure that visitors have an intuitive and enjoyable experience navigating around your store which in turn should result in higher conversion rates over time!