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3 eCommerce Checkout Page Design Tips/Best Practices
- Darjan Hren
Are you an ecommerce store owner or marketer looking to give your checkout page a makeover? You’re in luck! Checkout page design is one of the most important aspects of any online store, and it can make or break the customer experience. A good checkout page design can encourage shoppers to complete their purchase, while a poorly designed page may send them running for the hills. But don’t worry—we’ve got you covered. In this blog post, we’ll discuss some of the best practices for designing an effective and user-friendly checkout page.
Table of Contents
Make sure it's secure
Simplify Your Checkout Process
The goal of an effective checkout process is to get customers through it as quickly as possible with minimal hassle. To do this, make sure to keep steps simple and consolidate where possible. For example, instead of having separate pages for billing and shipping info, combine them into one page with clearly labeled fields so customers can easily fill out both forms at once. Also consider adding features like auto-fill from stored address books or payment details so customers don't have to take time entering in their information every time they shop on your site. Finally, make sure there are no hidden fees or unexpected charges that could surprise shoppers during the checkout process—these are often enough to turn customers away from making a purchase!
Keep It Mobile Friendly
With more people shopping online via mobile devices than ever before, it's important to keep mobile usability in mind when designing your checkout pages. Make sure that all elements are easy to click on with fingers—buttons should be large enough so they don't require precise tapping; fields should be wide enough for text entry; and images should scale down properly so they don't take up too much space on smartphones' smaller screens. Also consider implementing responsive design techniques like media queries so your pages look great no matter what type of device they're viewed on. If you need help coding these elements into your website, there are plenty of tutorials available online that can assist you.
Include Visual Cues That Guide Customers Through The Process
Visual cues like arrows or progress bars can help guide customers through your checkout process by showing them how far along they are in completing their purchase. This helps reassure shoppers that what they're doing is right and encourages them to continue until the end—which means more completed purchases for you! Additionally, visual cues can also reduce friction points if something goes wrong; if a customer sees a red X next to certain section instead of a green checkmark indicating successful completion then they'll know exactly what needs fixing before continuing on with their transaction.
Prominently Display Trust Marks
Trust marks are small badges placed throughout websites which signify credibility and trustworthiness; common examples include BBB accreditation logos and Verified by Visa/Mastercard logos. Including these prominently displayed throughout your checkout page will reassure shoppers that their payment information is being handled securely—which can be enough for some undecided buyers to finally hit "confirm" on their order! Additionally, these trust marks usually come with accompanying company policies such as money back guarantees or fraud protection plans that further reinforce security measures taken by businesses when handling customer data. So make sure you research different trust mark services available online before deciding which ones may work best for you!
Include Clear Calls To Action
Finally, make sure each step of the checkout process has clear calls-to-action telling customers what button to click next in order to continue along in the transaction. Button labels should be obvious ("Confirm Order," "Checkout Now," etc.) but not overly long—shoppers shouldn't have to read paragraph-long descriptions just understand what option they're choosing! Additionally, try adding visuals like arrows pointing towards these buttons or color coded fields indicating required versus optional information—this will help guide shoppers along without forcing them down predetermined paths where mistakes might occur due