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3 Ways of Starting Conversion Rate Optimization Testing
- Darjan Hren
Conversion Rate Optimization (CRO) is one of the most important aspects of any online store. It is the process of improving your website’s ability to convert visitors into buyers, by making changes to its layout, design, and content. A successful CRO strategy can have a huge impact on your store’s bottom line.
But if you’re new to CRO, it can be overwhelming trying to figure out where to start. In this article, we’ll explore three ways you can begin testing your online store in order to improve your conversion rate: A/B testing, multivariate testing, and user testing. We’ll also look at when each method is best used and how you can get started with each one.
A/B testing is one of the most common methods used for conversion rate optimization. It involves creating two versions of a page—the original version (A) and an alternative version (B)—and then running an experiment in which half of the visitors see version A and the other half see version B. The goal is to determine which version performs better in terms of conversions.
The main advantage of A/B testing is that it allows you to test specific changes quickly and easily without having to create multiple variations or conduct extensive user research. This makes it ideal for small changes such as button colors or copywriting adjustments that don’t require complex analysis or significant time investments.
Multivariate testing takes A/B testing a step further by allowing you to test multiple elements on a page at once instead of just one element at a time. It involves creating different combinations, or “variants,” of the same page with different combinations of elements such as headlines, images, copywriting, and more. You then run an experiment in which each variant has an equal chance of being seen by visitors so that you can determine which combination performs best in terms of conversions.
The advantage of multivariate testing over A/B testing is that it provides more detailed insights into how different elements affect conversion rates as well as how they interact with each other—allowing you to identify areas for improvement more quickly and accurately than with traditional A/B tests alone. However, it does require more time investment than A/B tests since there are more variables involved.
User testing focuses on understanding how users interact with your website from their perspective rather than from yours as a business owner or marketer. This involves observing users while they use your website—either remotely via tools like UserTesting or through in-person interviews—in order to gain insight into their behavior and experiences while navigating through various pages on your site. The information gathered from user tests can give valuable insights into things like why people hesitate before completing checkout processes or which navigation options work best for them when searching for specific products or services on your site — insights that would otherwise be hard to uncover using traditional methods such as data analysis or surveys alone.
Conclusion on CRO A/B testing
As you can see, there are a variety of methods available for conducting conversion rate optimization tests depending on what type of information you need and how much time and effort you want to invest in collecting it. Each method has its own advantages and disadvantages so make sure you choose the right one based on your needs before starting any experiments! Good luck!