If you own an eCommerce business, or are responsible for digital marketing for one, then you know that conversion rate optimisation (CRO) is essential for success. It’s the practice of increasing the percentage of visitors to your website who become customers by making small changes and testing different strategies.
But with so many different CRO tools out there, how do you know which ones will help you get the most bang for your buck? In this blog post, we’ll take a look at some of the best CRO tools available today and how they can help Shopify store owners and marketers increase their bottom line.
Table of Contents
What is Conversion Rate Optimization?
Before we dive into specific tools, it’s important to understand what conversion rate optimization is and why it’s so important. Simply put, CRO is the process of improving the performance of a website or web page in order to increase conversions. This could mean anything from increasing sales or signups to improving user experience (UX). The goal isn’t just to increase visits; it’s also about making sure that those visits result in measurable action.
The Benefits of Using CRO Tools
By using conversion rate optimization tools, you can save time and money while still ensuring that your online business is performing as well as possible. These tools can help identify areas where improvements can be made; they can also track progress over time. Additionally, these tools enable users to test different strategies in order to find out which ones work best for their individual businesses—all without breaking the bank on expensive custom solutions! Lastly, many CRO tools come with analytics capabilities that allow users to gain valuable insights into where their traffic is coming from and how it’s being distributed across different channels.
Best Conversion Rate Optimisation Tools for Shopify Store Owners & Marketers
Now that we have a better understanding of what conversion rate optimization is and why it matters, let's look at some of the top CRO tools designed specifically for Shopify store owners and marketers:
Unbounce offers an easy-to-use platform with drag-and-drop features so you can quickly create landing pages without any coding knowledge. They also have integrations with popular email platforms like Mailchimp and Marketo, so you can track customer engagement across multiple channels. In addition to this powerful toolset, Unbounce also has A/B testing capabilities and analytics reports so you can measure performance over time.
VWO stands for Visual Website Optimizer and it offers powerful split testing capabilities so you can test variations of your site against each other and determine which version performs better with your target audience. It also comes with heatmaps so you can see exactly where people are clicking on your site—which helps inform decisions about design updates or changes in content placement. Finally, VWO has built-in reporting features that make it easy to analyze results over time!
Hotjar takes an unconventional approach to website optimization by offering insights based on user behavior instead of conversions alone. With its heatmaps feature, you can see exactly how people interact with your site—including which elements they click on most often or where they tend to linger longest—so you know exactly what needs improvement in order to maximize engagement rates. Additionally, Hotjar has a survey feature that lets you gather valuable feedback directly from customers so you always stay up-to-date on their needs!
KISSmetrics offers powerful analytics capabilities that make it easy to measure customer behaviour across various stages of the sales funnel from initial contact all the way through conversion tracking. The data collected through this platform allows users to optimize individual pages based on performance metrics such as bounce rates and average session duration—all without having to manually intervene every step of the way! Additionally, KISSmetrics provides insights into customer segmentation based on demographics such as age or gender - making targeting campaigns easier than ever before!
5. Crazy Egg
Crazy Egg makes heatmapping simpler than ever before by providing an intuitive interface complete with visualizations and real-time data analysis features that make measuring engagement easy (and more accurate!). In addition to heatmaps, Crazy Egg also includes scroll maps which provide insights into how far down a page visitors actually scroll - allowing marketers to adjust design elements accordingly in order optimize performance even further!
6. Google Analytics
Finally, no list would be complete without mentioning Google Analytics - one of the industry standard analytics platforms used by companies across all industries around world! From tracking user activity across specific channels (such as organic search vs social media) all the way through comprehensive reporting features - Google Analytics provides everything needed in order measure performance accurately over long periods of time!
Conclusion on conversion rate optimization tools
At the end of day; implementing effective conversion rate optimization tactics requires a combination patience persistence along with use appropriate measurement & analysis tools ensure success in continuously improving website’s overall performance & customer acquisition strategy. By leveraging combined power offered by these various CRO platforms discussed above; shopify store owners & marketers should have no trouble developing adequate strategies improve their numbers & ultimately grow their businesses effectively.