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The 8-Step Guide for Ecommerce Conversion Optimization
- Darjan Hren
Do you want to increase your ecommerce store’s conversion rate? If the answer is yes, then you need to pay attention to conversion optimization. Conversion optimization is the process of improving the user experience on a website with the goal of increasing sales. The key to successful conversion optimization is understanding what factors will influence customers to buy and then taking steps to make sure these factors are in place. In this blog post we’ll look at 8 steps that will help you optimize your ecommerce store for conversions.
Table of Contents
- 1. Identify Your Target Audience
- 2. Optimize Your Site for Mobile Devices
- 3. Use Clear Calls-to-Action
- 4. Keep Your Pages Simple and Clean
- 5. Offer Free Shipping
- 6. Provide [Multiple Payment Options
- 7) Add Trust Signals To Your Site
- 8. Monitor & Analyze Site Performance
- Identifying Problem Areas on Your Website
- 1. Poor navigation
- 2. Low engagement
- 3. Lack of trust signals
- 4. Slow loading pages
- Testing Different Solutions & Measuring Performance
- Conclusion on ecommmerce consersion optiomization
1. Identify Your Target Audience
Before you can start optimizing your ecommerce store for conversions, you need to identify who your target audience is. This means doing market research and figuring out who would be most likely to purchase from your store. Knowing who your target audience is will help you tailor the content, design and features of your store towards them.
2. Optimize Your Site for Mobile Devices
These days more shoppers than ever use mobile devices when browsing online stores, so it’s important that you optimize your site for mobile devices too. This means making sure that all of the features and content on your site are accessible and easy-to-use on different sized screens as well as ensuring that all images, videos and text are optimized for both desktop and mobile users alike.
3. Use Clear Calls-to-Action
A call-to-action (CTA) is a phrase or statement used to encourage customers to take a specific action like signing up for an email list or making a purchase. When crafting CTAs it’s important that they are clear and concise while also being persuasive enough that visitors feel compelled to click on them. Make sure each CTA clearly states what action visitors should take next as well as why they should take it—this will help increase conversions on your ecommerce store!
4. Keep Your Pages Simple and Clean
The simpler pages are easier for visitors to navigate which increases their chance of making a purchase or taking desired actions like signing up for an email list or following social media accounts associated with the store. It’s also important that pages load quickly; if pages are too slow visitors may get frustrated and leave without buying anything (which decreases conversions).
Keep page designs simple by:
- removing unnecessary elements from pages such as banners, ads and chat boxes
- using clear typography
- creating easy navigation menus
- using high quality visuals
- and adding white space between elements on pages so everything looks cleaner and more organized overall!
5. Offer Free Shipping
Shipping costs can be one of the biggest deterrents when it comes to purchasing something online—so offering free shipping can be an effective way of encouraging more people to shop at your store instead of competitors' stores where they might have to pay shipping costs! Of course you don’t necessarily have offer free shipping on all orders (since this might cut into profits), but try offering free shipping over certain order amounts such as $50 or $100—this could help attract more customers while still generating some revenue!
6. Provide [Multiple Payment Options
Providing](/blog/ecommerce-conversion-optimization) multiple payment options gives customers more flexibility when shopping at your store which could ultimately lead them making a purchase instead of abandoning their cart due to lack of available payment methods! Popular payment options include credit cards, PayPal, Apple Pay, Google Pay, etc.—the more payment methods available at checkout the better since not everyone uses the same payment method when shopping online!
7) Add Trust Signals To Your Site
Trust signals refer to symbols or statements which give shoppers an assurance that their data will be safe when shopping at a particular site—such signs include:
- SSL certificates (which let shoppers know that sensitive information like credit card numbers won't be stolen during checkout)
- customer reviews so potential buyers can see how satisfied previous customers were before they make any purchases themselves
- security logos from popular companies such as McAfee Secure or VeriSign Secure
- money back guarantees which show buyers that they won't lose any money if they're not satisfied with their purchase
- secure checkout processes which reassure shoppers that their information won't be stolen during checkout
- privacy policies so shoppers know exactly how their data will be used after sharing it with the website owner etc!
Having trust signals prominently displayed throughout a website can make visitors more comfortable placing orders at an online store since they know their data will remain secure even after submitting personal information such as name address phone number etc..
8. Monitor & Analyze Site Performance
Monitoring & analyzing site performance is one final step in optimizing an ecommerce store for conversions—doing so helps identify any issues preventing optimal performance & offers insight into areas where further improvement may be needed in order for success going forward! It's important not just track metrics like visits clicks & impressions but also analyze qualitative feedback from customers & internal stakeholders in order understand how changes made over time are impacting overall performance & user experience! Doing this consistently allows business owners marketers & designers quickly adjust course & keep striving towards greater levels success eventually leading increased sales & higher levels customer satisfaction due improved user experience across entire site!.
Identifying Problem Areas on Your Website
The first step in any conversion optimization process is to identify the problem areas on your website. This involves analyzing user behaviour on your site and understanding where users are losing interest or getting stuck in their journey to complete their purchase. Here are some common problem areas to look out for:
1. Poor navigation
A confusing navigation structure can make it difficult for users to find what they’re looking for and result in a high bounce rate. Make sure your navigation is clear and easy to use so users can quickly find what they need without getting frustrated.
2. Low engagement
Low engagement usually indicates that there isn’t enough content (in the form of product descriptions or other helpful pieces) or visuals (in the form of product images or videos) available on the page to help customers decide whether they should buy something or not. Add more content or visuals to engage visitors with relevant information about products/services before making a purchase decision.
3. Lack of trust signals
People like seeing proof that other people have bought from you before making their own purchase decisions - these are known as trust signals or social proof signals such as customer reviews, ratings etc. Make sure these are prominently displayed on each page so customers feel comfortable purchasing from you.
4. Slow loading pages
If pages take too long to load then customers may lose interest before they even get a chance to view your products/services and consider buying them - resulting in lost sales opportunities! Use tools like Google PageSpeed Insights or Pingdom Website Speed Testto measure page loading times and then work on improving them if necessary by compressing images, minifying code etc.
Testing Different Solutions & Measuring Performance
Once you’ve identified problem areas on your website, the next step is testing different solutions until you find one that works best for boosting conversions - this is known as A/B testing. To do this effectively, pick an area of focus (e. g. home page design ), create two versions of this area (version A & version B ), then send half of your traffic one version (version A ) and half another version (version B ). Track which version performs better using metrics like click-through rates, time spent on page, bounce rates etc. Once you have enough data, decide which version performs better overall based on results & continue using it while refining other elements until desired performance has been achieved!
Conclusion on ecommmerce consersion optiomization
Conversion optimization is an ongoing process but following these two steps should help get you started! Identify problem areas on your website by analyzing user behaviour & understanding where users are losing interest / getting stuck in their journey; then test different solutions & measure performance using tools like Google PageSpeed Insights & A/B testing until desired performance has been achieved!