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A Guide to A/B Testing Tools and How It Can Save Your eCom Store


A/B testing is a powerful tool for eCommerce stores – it allows you to test different versions of webpages and analyze the results to determine which version performs better. A/B testing can help you optimize your site for conversions, identify areas of improvement, and make data-driven decisions that increase revenue and customer satisfaction. It’s a must-have tool for any successful eCommerce store!

A/B testing has become an essential part of eCommerce optimization, allowing online stores to make data-driven decisions about their website design and conversion processes. With the help of A/B testing tools, eCommerce businesses can test different elements of their website and determine the best approach for improving their conversion rates.

Talia Wolf of GetUplift and Oli Gardner of Unbounce are experts in the field of A/B testing and conversion optimization. In this guide, we'll explore the most popular A/B testing tools available today, including Google Optimize, Instapage, and Leadpages, and how they can help save your eCommerce store from underperforming. By understanding the benefits and features of these tools, you can make informed decisions about which tool is right for your business and start optimizing your website for better results.

In this article, we'll explain what A/B testing is and how it can benefit your store. We'll also provide an overview of some of the most popular A/B testing tools available on the market today so you can choose the right one for your needs. Let’s get started!

What Is A/B Testing?

A/B testing (also known as split or multivariate testing) is the process of comparing two or more variations of a webpage in order to determine which one performs better. This type of test typically involves showing different versions of a page to visitors and measuring their behavior, such as clicks, time on page, or conversion rates. By carefully analyzing the results from these tests, you can identify which elements are driving performance and optimize your site accordingly.

The Benefits Of A/B Testing For Your eCom Store

There are many benefits to using A/B testing for your eCommerce store:

Improve Conversion Rates

Optimizing your pages with A/B tests will help you increase conversions by improving the user experience on your site. Targeted tests can reveal which elements are working well and which need improvement in order to maximize conversions.

Make Data-Driven Decisions

With A/B tests, you’ll be able to make informed decisions based on real data instead of guesswork. You’ll be able to see exactly how each variation impacts visitor behavior so you know exactly what changes need to be made in order to improve performance.

Save Time

By using an automated A/B testing tool, you won’t have to spend hours setting up manual tests or analyzing results – it will all be done for you automatically!

Reduce Costs

With automated A/B tests, there’s no need for expensive consultants or marketing experts – everything can be done quickly and cost-effectively from within the platform itself.

Overview Of The Best Tools For A/B Testing

There are several popular tools available on the market today that allow businesses to easily set up automated A/B tests without requiring any special coding skills or technical expertise. Here’s an overview of some of our favourites:


Optimizely is one of the most popular tools for running automated experiments across websites, apps, and other digital experiences. It provides a wide range of features including advanced targeting capabilities, detailed insights into visitor behaviour, reliable test design options and much more.

Google Optimize

Google Optimize is Google's free tool for running website experiments. It's easy to use interface makes it perfect for beginners who want to quickly set up basic experiments without needing any technical knowledge. Additionally, its integration with other Google products makes it ideal for larger organizations looking for comprehensive insights into overall customer behaviour and conversions rates across platforms.


VWO (formerly Visual Website Optimizer) is another popular conversion optimization platform designed specifically for marketers looking to maximize ROI from their campaigns through detailed analysis tools enabling them compare different versions side by side via heat maps & recordings visualizations etc.,

Conclusion on A/B Testing Tools

A/B testing is an essential tool for any successful eCommerce store – it allows businesses owners to gain valuable insights into customer behaviour so they can make informed decisions about their website design that will ultimately lead to improved conversion rates & increased revenues over time! Furthermore, modern A/B testing tools allow users to quickly set up automated experiments without requiring any coding skills or technical knowledge – making them perfect even if you're just getting started with optimization efforts at your store!